Search Engine Optimization (SEO) is the practice of increasing the quantity and quality of traffic to your website through organic search engine results.

Here's how it works:

Google (or any search engine you're using) has a crawler that goes out and gathers information about all the content they can find on the Internet. The crawlers bring all those 1s and 0s back to the search engine to build an index. That index is then fed through an algorithm that tries to match all that data with your query.

That's all the SE (search engine) of SEO.

The O part of SEO: it is where the people who write all that content and put it on their sites are gussying that content and those sites up so search engines will be able to understand what they're seeing, and the users who arrive via search will like what they see.

Optimization can take many forms. It's everything from making sure the title tags and Meta descriptions are both informative and the right length to pointing internal links at pages you're proud of.

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